How does a Google veteran and venture capitalist approach investing in professional soccer?

In this episode of the One Soccer Nation Podcast, host Kareem Rae sits down with Kevin Willer - tech leader, investor, and owner with stakes in clubs across the USL, NWSL, England’s EFL, and Canada’s Northern Super League.

Kevin reveals how he built his soccer investment thesis, why women’s soccer is one of the fastest-growing markets in sports, and what he’s learned from working with both startup clubs and historic institutions.

Highlights include:

- Building an investment framework for professional soccer

- Insights from One Knoxville, Rhode Island FC, Leighton Orient, and AFC Toronto

- The business case for women’s soccer and its global growth potential

- Stadium projects, public-private partnerships, and real estate as long-term drivers

- The 2026 FIFA World Cup and the coming impact of promotion/relegation in U.S. soccer

This conversation offers a rare inside look at the intersection of venture capital, sports ownership, and community building. Essential viewing for investors, entrepreneurs, and fans looking to understand how the business of soccer is evolving in North America and abroad.

Subscribe to One Soccer Nation for more conversations with leaders shaping the future of the game.

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DISCLAIMER: Kareem Rae runs One Soccer Nation (OSN) all views expressed by him and the guests on his podcast are solely their opinions and do not reflect the views of One Soccer Nation. You should not treat any opinion expressed by Kareem or his guests as a specific inducement to make a particular investment or follow a particular strategy, but only as an expression of his personal opinion. This podcast is for informational purposes only.

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The information contained herein is provided for informational and discussion purposes only and is not intended to be a recommendation for any investment, service, product, or other advice of any kind, and shall not constitute or imply an offer of any kind. Any investment opportunities and/or products or services shown here will only be completed pursuant to formal offering materials, a letter of intent, and/or any other agreements as determined by One Soccer Nation containing full details regarding risks, minimum investment, fees, and expenses of such transaction. The terms of any product, service, or particular investment opportunity, including size, costs, and other characteristics, are set forth in the applicable constituent documents for such product, service or particular investment opportunity and may differ materially from those presented in this presentation. Such terms are subject to change without notice. Quotes included in these materials related to One Soccer Nation’s services should not be construed in any way as an endorsement of One Soccer Nation's advice, analysis, or other service rendered to its clients/investors.